Your Business Is Growing. But It Still Depends on You.
We work with founder-led construction and property businesses turning over £5M–£20M+ to install the commercial infrastructure, operating cadence, and leadership systems required to scale past the founder, before exit, raise, succession, or the next stage of growth forces the issue.
Building Sector Consultancy of the Year 2023 · Global 100, 2025 · 5 Advisory Clients at Any One Time, and a Waiting List
The patterns we keep seeing.
We've spent the last three years inside founder-led construction firms hitting the commercial inflection point. The same five patterns appear every time, and all five are fixable if caught early enough.
01
Margin Bleed
Firms believe they're profitable. The numbers say otherwise. Job-level margin is leaking invisibly.
02
Founder as Bottleneck
Estimating, commercials, hiring, client relationships, all routing through one brain. Growth becomes physically impossible.
03
Cashflow by Bank Balance
Decisions made on today's balance, not next quarter's obligations. Surprises dominate the calendar.
04
No Operating Rhythm
No weekly numbers review. No pipeline discipline. No systemised handovers. Each week starts from scratch.
05
Commercial Weakness
Contracts, variations, retention, payment terms, all leaking money quietly. Invisible until a bad month surfaces it.
How we work.
Each stage must prove itself before the next. No lock-ins.
02
The Scoreboard Readout
60 minutes
£500
Your bottleneck, ranked. Credited against the Diagnostic.
Request a readout →05
Monthly Advisory Retainer
Rolling
£15,000/mo
Ongoing operator partnership. Walk away anytime.
Learn more →The Mae Framework
Every engagement follows the same four-phase methodology: Diagnose, Design, Install, Run. It's how we turn founder-dependent businesses into businesses that scale.
Read more on our About page →What We Believe
The principles behind the work.
01
"Clarity is leverage."
If your team can't explain how the business works without you, you don't have a system.
02
"Install, don't advise."
Strategy without implementation is entertainment. We build it, test it, and make it stick.
03
"Speed is everything."
The market rewards businesses that move fast and quote first. We build systems that make that possible.
Who we work with.
A strong fit
- Founder-led construction or property firm
- £5M–£20M+ turnover
- Growing but founder is still the commercial bottleneck
- Preparing for exit, raise, succession, or next growth stage
- Ready to install leadership team, not just systems
Not a fit
- Under £5M turnover
- PE-backed or corporate subsidiary
- Founder disengaged from operations
- Looking for free strategic advice
- Insolvency likely within 90 days
Real commercial guarantees.
Not marketing language. Contractual terms.
£250,000 identified or full refund
Our Commercial Diagnostic finds a minimum of £250k in recoverable cash, cost, or margin in 14 days, or every penny is refunded.
£1,000,000 impact or we work free
Our Operator Engagement delivers a minimum of £1M annualised business impact in 90 days, or we keep working at no cost until we hit it.
Quarterly value review, walk away anytime
Our Advisory Retainer carries a 30-day cancellation and a quarterly value review. If we're not delivering, you end it. No penalty.
What changes when we get involved.
Real results from businesses we've worked with.
Recoverable Margin Identified
Indicative outcome across commercial contracts, variations, retention, and job-level margin integrity. Elephant Eco Electrical: installed the commercial and pipeline infrastructure required to win and deliver on framework contracts.
Paul Bartlett, Director
New Contract Wins
Indicative outcome built through structured pipeline installation, commercial positioning, and qualified tender discipline. Fenchurch Contracts: built the structured commercial operating model that converted ad-hoc revenue into a predictable pipeline.
Mark Husselbee, MD
Out of 3 Critical Decisions
Delegated through system, role redesign, and new capability, not just advice. Abel CME: installed the commercial architecture to operate at main contractor tier: tender infrastructure, pricing discipline, and delivery governance.
Abel Petruneac, MD
What our clients say.
He built us a system to know which jobs to go after and which to avoid, got us onto council frameworks, and helped us win two tenders bigger than anything we'd done before. Completely different business now.
Paul Bartlett, Director, Elephant Eco Electrical
There was clear direction and implementation which meant results came in a lot faster than I anticipated. I've already introduced Emre to some of my contacts, and will continue to do so.
Mark Husselbee, MD, Fenchurch Contracts
Great people, excellent services, all promises delivered on time. I cannot recommend enough.
Abel Petruneac, MD, Abel CME
Built by an operator, not a consultant.
Emre Gurler is the founder of Gurler Mae Group, a collection of operator-led businesses serving the UK construction and property sector.
Over the past three years, he has worked inside founder-led firms at the exact inflection Gurler Mae now serves. The patterns repeat. The solutions compound. The principle is always the same: install the commercial and operational systems that let owners step back, without the business breaking.
Gurler Mae has been recognised as:
- • Building Sector Consultancy of the Year, 2023
- • Global 100, 2025
Emre works with a maximum of five advisory clients at any one time.
Ready to build a business that runs without you?
Book a no-obligation strategy call. No pitch. No pressure. Just clarity on what's holding you back, and what it would take to move forward.
Strategy calls are for founder-led construction and property firms turning over £5M or above.
We take on 5 advisory clients at a time. Apply and we'll be in touch within 48 hours.